Illustration of constantly raising the ceiling of the industry. However, another thorny problem that needs to be solved is: the life cycle of most of the content is very short, especially the time-sensitive information content, and only the content with a very long half-life and strong vitality can continuously form influence. . This is also the essential difference between the traffic business and the content business. The former focuses on fast-food instant exciting content, while the latter prefers content with depth and vitality. When the traffic dividend is uninterrupted, there is no doubt about the feasibility of the traffic business. Although the life cycle of the content is too short to form a considerable user stickiness, there will always be new traffic entering. In the stock era of saturated traffic, once there is a lack of content with a long life cycle, the tried-and-tested order will likely collapse.