but then they don't deliver 52% of consumers acknowledge that brands do not deliver on what is promised and a third believe that they over-promise Tags marketing promises results lies read later favorites 0 adxs saludfestival.com Health usa phone list SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. One of the issues that has become key and decisive for companies in these times is that of experiences. Consumers have usa phone list expectations in this area, because generational changes have changed what is important to them and what is not. Perhaps in the past the first thing that was sought in a brand or in a company were other things, but now the positioning of intangible elements is increasingly important. Consumers want to establish links, they seek other types of relationships with companies and they want experiences. And companies have begun to understand it. You only have to look at the data from the studies, the trends that are being detected in marketing strategy or the work that is being done in brand positioning to see it.
But, although companies have begun to understand this new reality, are they doing things right in this area? What a study has just revealed is that it is not. Companies may therefore have begun to understand the crux of this issue, but usa phone list are not doing things exactly as they should. Brand experiences are not yet what consumers expect. According to the conclusions of usa phone list study , which has focused on analyzing what is happening with 100 brands from 10 industries in several countries, not only are brands setting the threshold quite low in the experiences usa phone list are offering, but they are also failing to meet the expectations generated by consumers. 52% of consumers surveyed acknowledge, in fact, that brands fail to deliver on their promises. A third of the sample sees, in fact, that they are promising too much, although they also point out that it is "something that brands do". Distrust of what brands do and promise is also something that is accentuated among millennials, which is a problem.
For brands, experiences were one of the key ways to reach them. More loyalty and a stronger brand This imbalance between what some expect and what others offer has a direct impact on the position of brands and becomes a missed opportunity for them. After all, the companies that do things well in this field are achieving very positive and very valuable data. Those that consumers rate well in terms of experiences score 200% higher in terms of usa phone list brand health. They also get better data on loyalty among consumers. Brands and companies must also be consistent across all their channels to achieve the best possible effects. The most valued brand experiences are those in usa phone list there are not only positive interactions in the store and with the company's workers, but also those that take into account online purchases, web and mobile experiences and content on social networks. Brands have to be consistent with what they are and with what they promise in all channels, so that their consumers always find the same brand and the same capabilities and characteristics wherever they go.