The age of the customer is upon us and one of the main reasons for this is the growth of technology. Customers can thoroughly research a brand or product before purchasing. They use multiple devices and channels to search for you, and what's more, they also expect a different customer experience – a better one, in fact. In my latest guide to Smart Insights, I take a closer look at omnichannel marketing and what it means, check it out if you want to create better customer experiences for your e-commerce or retail business and increase your sales.
Many cafes (at least the successful ones) face a big problem: rush hour. People come one after another to get their coffee as quickly and efficiently as possible. It's almost always a chaotic situation, especially in busy urban areas. Starbucks' solution to this problem — and also a way to Phone Number List build customer loyalty and loyalty — was, quite simply, an app. You could say everyone has an app, but this app is quite special because it actually improves the customer experience