Anchor text is the text used in the link to your site. Previously, once you got enough links with the appropriate keywords in your anchor text, your site will start ranking those keywords. However, at some point, the website experienced a penalty due to the statistically unnatural proportion of anchor text links. What are the best practices for using anchor text today? Industry-standard guidance on anchor text There is no industry standard for optimal use of anchor text. How much anchor text is appropriate is a matter of opinion. Some people think that they can search the search engine results page (SERP) to find the best anchor text ratio for each niche.
Anchor text ratio A survey of backlinks on millions of websites reveals patterns of anchor text, indicating that a certain percentage of anchor text is normal in all niches. This is called correlation study. Correlation studies seek to find causal relationships color correction services between observable information. advertisement Continue reading below However, studying the ratio of anchor text ignores the fact that the reason why some pages are ranked has nothing to do with those links. Here are four scenarios for how Google can rank pages by ignoring links. Some pages are ranked at the bottom because of their poor user experience (related to advertising, website speed, mobile usability, etc.).
Other pages are ranked high because they expect users to visit those particular websites. Some sites are popular and users expect to see them. Some sites are ranked high because of their geographical location. If the majority of users are in a particular area, they tend to be more responsive to sites in that area (proven by CTR data). Other pages are ranked somewhere in the middle because the user's intent requires results that provide a comparison of different product providers. Change engine prevents reverse engineering When a site is ranked, it is ranked by what is called a core algorithm (sometimes called a ranking engine).