This strategy, in addition to winning Phone Number Database of awards, became one of the first campaigns to modify the advertising discourse to adapt to the new realities of the consumer. In its first version, the change in discourse and the timely capitalization of the Phone Number Database that seems to remain in vogue represented 4.3 million clicks to the official Dove website for the personal care firm, as well as a 5x increase in online product searches. of the brand in Phone Number Database markets. Tribute to the “white coat heroes” After this first execution, the firm has presented several variants on the same line: female empowerment seen from different points of view.
Creating Images from Text Descriptions and Phone Number Database Photos with DALL-E by OpenAI Over time, the discourse took on a somewhat more inclusive role and was adapted to empower groups or social segments that are considered Phone Number Database minorities. Now, the Phone Number Database message has received a modification in a campaign that under the name "Courage Is Beautiful" tries to pay tribute in the midst of the pandemic to all the doctors, nurses and other health personnel who are currently fighting the battle against the coronavirus. Under the discourse that has characterized the firm in recent years, the campaign shows the faces of health sector workers marked by the Phone Number Database equipment they use to carry out their work.
The idea, executed by Ogilvy Canada, arose after Phone Number Database the photos taken by the Italian, Alberto Giuliani, who tried to portray the daily life of those who are now known as the "white coat heroes". Alessandro Manfredi, executive vice president of the Phone Number Database Dove brand, said: “We had a feeling that having courage is beautiful. We thought why not try to show the people who were doing this and also ask them to join us in thanking these people who are risking their lives? “. The images are organic and in its first version it showed the faces of the medical Phone Number Database who work in Canada, to later adapt to the United States market.