One of the main characteristics of AI influencers is something that both delights and worries: their perfection .
Real influencers are "people like us". Although Cork Kids Bicycle Shop they propagate an ideal of beauty and lifestyle on social networks, which is currently quite criticized, they are vulnerable. They can make mistakes, argue, be criticized, simply because they are human.
On the other hand, AI influencers tend to be perfect. The appearance and personality characteristics of these influencers are designed to the millimeter to meet certain objectives. And, if they represent a brand, they cannot be flawed or make any mistakes.
This perfection, however, opens discussions about the search for unattainable standards , especially by children, adolescents and other vulnerable audiences. This is already discussed in the universe of digital influencers, but it gets even more complex with AI influencers, who are not even real people.
Actually, we can question whether real influencers, who post only "Instagramable" images, usually edited, are, in fact, real or just a fictional version of themselves.
Despite the debates, it's important to note that perfection is only part of what AI influencers offer: the freedom of creation .
You can create the persona you want from scratch, with authentic characteristics and stories, instead of looking for an influencer who resembles the buyer persona you want to find.
It is also possible to design tailored strategies and actions for brands, without relying on the limitations of a real influencer. You can even create influencers that don't look like humans, pets, for example, can be influencers. For brands, this is valuable and opens up a wide range of action possibilities.