Content operation in Internet companies is a means bulk sms service of operation and a division of functions. Mainly through originality, editing, organization and other means to present product content, thereby enhancing the value of Internet products and allowing users to have a certain stickiness to the product. No matter what form your product is, it is based on content. 1. The content rectangle is the bearing of traffic conversion Usually online content operation bulk sms service has three basic tasks: exposure rate, conversion rate and user stickiness, that is, how many people can you reach after you send out a piece of content, how many of them are matched with your target group, and in What is reflected in the product or service you provide, and how many people continue to pay attention and continue to participate in the consumption you set after the continuous new content comes out. In the era when growth is king,
Whoever can attract more accurate fans and who can bulk sms service make the traffic flow into the private domain traffic pool of the enterprise like a water pump is more valuable. From the direction of traffic acquisition, our general direction can be divided into online traffic and offline traffic. In terms of online traffic, it can be divided into advertising traffic and content traffic. Effectively establish the content traffic acquisition matrix of the enterprise, which can bulk sms service effectively improve the traffic flow. The direct conversion of upward traffic can improve the company's performance. The content generation of enterprises is actually very particular. Good operational content should focus on products or services and combine hot spots to complete the maintenance of fans and torrent users.
We build content operation in layers, bulk sms service with "product + brand value" as the core, and complete the construction of rectangular positions for content operation in turn. Content production is categorized as follows: 1. Understand the characteristics of major platforms and classify channels Before content distribution, it is necessary to understand the characteristics of major platforms to classify channels, according to: diamond, gold, silver, bronze, divided into different levels. The relevance of the user group, the size of the traffic, the mainstream of the bulk sms service platform, and the difficulty of the platform's operation have become the indicators to delineate the level. The first step in content distribution is to choose the channel that suits you. What is suitable for others may not be suitable for you. The simpler method is to list the mainstream content publishing platforms one by one, understand the entry policy, support policy, push policy, etc., and then spend a month to try,