If this is not the ideal game plan for you the reason could be that you weren't happy with the experience or with the people you were with. Similar to that, for some players this is an excellent formula. In fact, I've learned that I like having the treadmill often, whether it's Classic, Diablo, or even retail. Take it as it is and not as you believe it's.
They certainly designed WoW to be an MMO and it's certainly not just a one-off event' where players have fun only due to their friends . If it's a social gathering, I'm nearly certain that a certain type of thinking went into the creation of the game. This was in 2004, and people didn't text or use the internet to communicate as they do now.