In the external environment disturbed by uncertainty, this year's APP11.0 upgrade is exceptionally different. JD Retail CEO Xin Lijun conveyed to the outside world at the 2022 618 Merchant Conference that JD APP 11.0 will be based on the theme of "new ecology, new experience, and new growth" to build a healthier, open and orderly open ecosystem for merchants. 100,000 merchants provide opportunities for sustainable development. This is the first time that the JD.com APP revision has been unveiled at the B-end conference, which means that this revision focuses more on the B-end ecology, which is more systematic than in the past.
The revised JD APP 11.0 was also selected as a selected APP by the Apple App Market. This is the starting point of 11.0. Next, the JD APP 11.0 revision team will share some interpretations and thinking behind the APP revision. In-depth interpretation of JD.com APP11.0 How to carry out a systematic major revision based on ecology Revision background and ideas: Every b2b data year, the Jingdong APP completes a major version upgrade based on company strategy, retail brand, and industry changes. For example, the younger "Gen Z" of 10.0 and the brand upgrade of 9.0 "live up to every love". In-depth interpretation of JD.com APP11.0 How to carry out a systematic major revision based on ecology
The theme of 11.0 is "New Ecology" , and its changes start from the new icon of the APP. Click the icon, and the new image of JOY will turn around and say hello. Let the ICON and the startup map be linked, realize the communication with users through JOY, and shorten the distance with consumers. In-depth interpretation of JD.com APP11.0 How to carry out a systematic major revision based on ecology This is the most obvious difference. Behind this is how to solve two major problems when faced with a huge "ecological" proposition: How to give merchants the ability to operate and let relevant high-quality merchants participate. Pay attention to changes in the industry and how to further express potential needs. The Jingdong APP is composed of various fields,