Online because they can easily compare prices. (Source) Sideshow website showing their Iron Man hot toys and the payment options Online shopping statistics: Demographics of online shoppers Curious about the demographics of online shoppers? Here’s a breakdown of how different groups shop online: 79% of the American population shops online. (Source) 75% of people who use BNPL are Millennials or Gen Z shoppers. (Source) 67% of millennials prefer shopping online versus in a brick-and-mortar store. (Source) 60% is how many of millennials’ purchases are online.
(Source) 60% of millennials use mobile devices to compare prices and look for discounts. (Source) 56% of Americans ages 30 to 44 make purchases online more than once a month. (Source) 56% of Gen X shoppers prefer to shop online versus Yahoo Email Address List in a brick-and-mortar. (Source) 53% of U.S. adults begin product searches on Amazon when planning to make a purchase. (Source) 50% is how much more time Millennials and Gen X shoppers spend shopping online than older generations. (Source) 36% of millennials shop and make purchases on their smartphones.
(Source) 28% is how much more men spend shopping online than women. (Source) 24% of men shop online daily. (Source) 20% of people ages 25-34 shop online. (Source) 17% of people ages 35-44 shop online. (Source) 17% of women shop online daily. (Source) 15% of people ages 45-54 shop online. (Source) 14% of people ages 55-64 shop online. (Source) 14% of people ages 65 or over shop online. (Source) 13% of people ages 18-24 shop online. (Source) Online shopping statistics: User behaviors Next in our list of online shopping stats for 2022, we’ll cover user behavior stats.