Before making that decision, Paula begins to search for more information about various educational institutions and the classes offered by them. To get it, she accesses websites, blogs and pages on social networks and only after doing a lot of research, she defines the path she wants to follow.
Paula may be a fictitious representation of a Clipping Path Service potential student at your educational institution, but she demonstrates reality well: the profile of students changed and the way they seek information when choosing their academic future, too.
This means that, to improve the recruitment of students, your institution must be prepared and offer the best content to answer all the questions of your audience.
And to achieve this, it is essential to understand and map the marketing funnel of your educational institution, and that is exactly what we are going to teach you to do today.