performance globally across all devices, then use device-based bid adjustments to improve performance across all devices, consistent with your overall goals. Remember that during this process you can check out the bid simulator to see how changes to your bids or automatic bid goals will affect your conversion volume. Achieving a target CPA becomes less imperative when a small increase in bid gets you to the top slot and a big increase in conversions. Pay attention to this balance between efficiency and volume in the long term.
The last thing I will say is this: when setting up positive bid adjustments, keep an eye out for diminishing returns. In some situations, you may already be participating in most relevant auctions in a prominent position. Therefore, increasing bids may not result in a fax number list significant increase in clicks or conversions. Check your impression share or bid simulators to get an idea of where you might be facing these types of situations in your account. Of course, you can also save yourself all that work and use automatic bidding! Conclusion I
totally understand the excitement around device bid adjustments, but I think the day-to-day management of your campaigns may not change as much. You get two additional buttons to adjust performance per device, and these buttons now have a wider range to make adjustments. AdWords generally works best with consolidated campaigns. So it's more than likely that you already have a system in place for successful device bid adjustments. If you have any questions about bid adjustments based on devices, a live