Easy access to this information for the user means that they’re going to much more easily take the steps that a company wants them to on that first page they land on. 4. A guided tour of the product explain-1 LIX explains that their tiny 3D printing pen products and services can be complicated, and sometimes it takes an explanation to show off the value of what you’re selling. Brands are coming up with new creative and direct ways of diagramming what their potential customers need to know. Instead of following a link and clicking through a set of pages to find an explanation of what something does, we just have to scroll down through the landing page to find a clever use of icon, infographic, video, or animation. Modular design Scroll-1 Made in Days uses a beautiful parallax modular format.
when was the last time you hit up a landing page that didn’t have horizontal blocks of color or imagery that shifted vertically when you scrolled down the page? This is a versatile technique that is immensely popular and very flexible. Despite the special leads millions of sites that use it, designers are constantly finding ways to work with this format now ingrained in user's experiences in new and interesting ways. Parallax is a huge one, that you can read more about in our blog post The big web design trends of 2015. What makes this tactic so useful is its ability to compartmentalize information, structuring it so that a company can address different questions a user might have about their product on a single page.
without overloading the user with information. Want more? Read about the current graphic design trends! Kaitlyn is part of the Community Team at 99designs.com. She grew up in Boulder, CO, and went to school at Northwestern University in Chicago. When she's not blogging, she spends her time having adventures and being generally creative. She's all about having new experiences as often as possible! Instead of following a link and clicking through a set of pages to find an explanation of what something does, we just have to scroll down through the landing page to find a clever use of icon, infographic, video, or animation.