Some effective writing features should be kept in mind while writing content for a website. Your heating and important point need to be significant and follow a particular style to remain prominent. The use of H2 and H3 styles is the most suitable for headings. You can give your format a professional touch by choosing any of . Besides, internal links and citations also contribute to making your content specialized. Use bullets for complex ideas and bold text for quotations that can enhance your content’s appearance. Do you think that a call to action also engages the reader?