This is usually a short-term relocation for a family visit or a work project. There, she ran into a challenge—the family business was failing, or the owner of the property her employer wanted to get didn't want to sell. She also meets a man with whom she clashes - a childhood classmate she no longer likes, someone who works for a competitor of her employer.
As she grapples with her challenges, she discovers that the man is helpful, or not the bad guy she thought he was. The couple realized they liked each other. She decides to stay and the movie ends with a kiss. Why is the same story being told every day industry mailing list months on end or even throughout the year (Hallmark has extended this mode of storytelling from Christmas to all four seasons)?
And, can the Hallmark method work in content marketing? Let's explore. 1. Original content is not (always) required Take a page from Hallmark's playbook and spend less time trying to come up with original ideas and unique content. Remixing familiar content into new packaging is just as effective and even better at engaging and expanding audiences.