One of the keys to making a good online marketing strategy is to have an identified objective. Then, the better you understand your audience, the easier it will be for you to make sure that your content hits its mark. So, you need to learn things like your audience, their behaviours and key traits like what is second channel account. These will help you identify the problem as well as the solution and then convey it to your audience. Finally, you have to figure out the right platforms to use for optimal results. Did you find this helpful?