Social networks are essential. There has been universal adoption of social media among businesses – almost. Professional services firms are lagging behind. Sure, some have created company pages on platforms like LinkedIn, Twitter, Google+, Facebook, and even Pinterest on occasion. This is the first step. Other companies have started using their pages to Latest Mailing Database share content, discuss industry news and trends, and engage with peers (old and new) in their fields. This engagement expands reach, increases visibility and establishes expertise. This is the next step and now we are gaining momentum. Many businesses stop here, but that's just the tip of the proverbial iceberg. Active use of business pages helps shape a strong social media identity, and that's important.
But that may not be leveraging your most valuable asset (I think you'll agree): your employees. You can probably think of the Latest Mailing Database most socially connected employees pretty quickly. They have vast networks of colleagues and peers who know and trust them. Equipped with the right knowledge and tools, these employees can become corporate activists, extending and showcasing your reach, visibility and expertise. You may have heard the terms “brand advocate” or “brand ambassador” before. That's what they're talking about. Today, let's focus on integrating these brand advocates into your LinkedIn marketing strategy. In particular, let's focus on LinkedIn groups. This is a seldom-discussed topic that deserves more attention. Yes, employees should absolutely share your company's content with their personal connections on LinkedIn if they are the right audience.
But this is often not the case. My friends from college aren't tuned into the world of professional services marketing – the return on effort of sharing Hinge content with them would be minimal. Engagement in LinkedIn groups offers a much greater return. LinkedIn Groups allow your employees to target company content very specifically to Latest Mailing Database each of its target audiences. You can reach professionals in the right industries, in the right departments, and outside of your existing networks. SEE ALSO: Above the Fold: The Power of That LinkedIn First Impression Getting employees on board and organizing sharing into groups can be daunting, of course. Here are the steps for how we made it work: 1. Designate one or more social media managers.